However, their love moved the magpies of the world, who formed a bridge across the stars, allowing the couple to reunite once a year on the seventh day of the seventh lunar month. This reunion became the basis for Qi Qixi, a celebration of enduring love and devotion. Historically, Qi Qixi was observed with various customs that reflected the spirit of the legend. This aspect of the festival earned it the nickname The Festival of the Maidens. Additionally, girls would often demonstrate their dexterity by threading needles under moonlight, symbolizing their hopes for a happy and prosperous future, including finding true love. In rural areas, offerings of fruits, melons, and flowers were made, and women would often form gatherings where they shared their hopes and dreams. In modern times, Qi Qixi has transformed into a popular celebration similar to Western Valentine’s Day. While the traditional customs have faded in some places, the festival has gained a romantic focus, especially among young couples.
People exchange gifts, flowers, and chocolates, and enjoy romantic dinners and outings. In urban areas, restaurants and hotels often host special promotions and events to cater to couples looking to celebrate their love. Social media plays a significant role in modern 戚其熙 celebrations, with couples posting photos and messages expressing their affection for one another. Despite the commercialization of the holiday, elements of the traditional story still resonate with many. Some people take this time to reflect on the enduring values of loyalty, patience, and perseverance in relationships, as symbolized by the long separation and eventual reunion of Niulang and Zhinu. For others, it is an opportunity to explore their cultural heritage by engaging in activities such as reading the Qi Qixi legend, attending performances of traditional Chinese opera, or visiting themed exhibitions at museums that highlight the festival’s rich history. Qi Qixi continues to be a beloved festival that merges ancient traditions with modern expressions of love.
The festival is deeply rooted in Chinese culture and has seen a revival in modern times, where it is celebrated with both traditional customs and contemporary twists. In recent years, there has also been a growing interest in eco-friendly and sustainable celebrations of Qi Qixi. Some couples choose to exchange handmade or eco-conscious gifts, while others opt for experiences such as hiking, stargazing, or other outdoor activities that honor the natural elements of the festival, particularly the role of the Milky Way in the lovers’ reunion. This reflects a broader trend toward environmentally conscious living that is gaining traction in China and around the world. Despite the objections of the Jade Emperor, who forbade their love, they secretly married and had two children. Whether through honoring the cultural significance of the weaver girl and cowherd or enjoying a romantic evening out, Qi Qixi offers a meaningful way to celebrate love in all its forms.